Mae Kim Huay

The first time in 80 years for this long established Homemade Recipe products, winning its Shell Chuan Chim award in its category, deciding to move forward with its progressive approach in order to execute new growth strategy.

We started the project with an in-depth interview with current CEO, the second generation of this legendary brand.

She is in the plan to reformulate the business idea and get it ready for the third generation. What a visionary leader for this middle-sized family business in Ratchaburi, in Jedsamien, a small town a few hours away from Bangkok city!

Found out during lunch with key family members, they shared their hidden insight, of course, with tears of joy. Therefore, we can come up with new brand idea.

Mae Kim Huay

Taste of Home

แม่กิมฮวย

รสมือของแม่..ไม่เคยแพ้ใคร

The product itself was crafted in the last 80 years with passion from their mom who loved to share her “Taste of Home,” mom’s Secret Recipe, to her families, relatives, closed-friends, her neighbors, and in the end, her customers.

We are so glad to be the one who can transform this high-quality brand with delicious ingredient that is a must-have for every home, not only in Thailand, but will soon be all over the world.

Let us know if you would like to know more on how we can come up with this compelling truth.